Having worked for the engineering sector for over two decades, we know a thing or two about marketing engineered products, so when we saw an article published by Joe Pacitti, Managing Director CeeD and Chair of the Chartered Institute of Marketing, Scotland Region, it almost brought a round of applause! At last, someone has acknowledged the vital connection between marketing and engineering.

Having heard the recent BBC radio interview with James Dyson, inventor and entrepreneur, on developing quality products through a process of innovating, engineering and problem solving, Joe thought:

What do marketing creatives and engineers have in common?

They have a hand in creating truly great products and services that change the world around us.

Hallelujah to that Joe! Here’s Joe’s great article which fully has our sentiments.