Rome was not built in a day and email marketing will not (always) deliver sales from the point those first emails go out. But with great content and strong branding your emails will start to get noticed!
Typically a brand has to be seen a minimum of 9 times before cognitive recognition starts to take place. This is why email marketing is a cost effective form of communication.
Email relevancy is essential if you are to avoid the dreaded ‘unsubscribe’ button being hit. And with new rules (GDPR) its even more important to nurture your data. Emails MUST be of interest to your recipient and it’s our job to ensure that your emails are written and presented well enough to inform and engage your audience.
TPMC can help you with the following areas of email marketing:
- Creative email design
- Email set up and distribution
- Database sourcing and management
- Email copywriting
- A/B split testing
- Website/landing page optimisation