Sell the communication of emotion

Sell the communication of emotion

You can’t sell to everyone!….well you can, but the majority will not buy from you. They are not interested in what you have to offer and even if they were they still would not buy it! Why? Because you’re not speaking to them. You’re speaking to a...
Telling a brand story

Telling a brand story

Making brand stories work for your business and customers Every brand, company and even person has a story. Your story can have a history, include people and places, be funny, moving, exciting, or educational. If someone tells you a genuine story about a subject that...
Does your brand tell the right story?

Does your brand tell the right story?

A few years ago, I was lucky enough to spend some time with Seth Godin and one of the marketing tools we discussed was ‘stories that resonate with your customer. Seth explained in his book ‘All marketers are liars’ how we all tell ourselves stories...
How to write a website design brief

How to write a website design brief

We have broken this up into a number of stages to make it more manageable. If you are reading this, the chances are that you have been given the task of writing a brief for a new website or a redesign of your old website. You’re in luck, this set of questions...
How social media will benefit your business

How social media will benefit your business

Think about it. Your customers are online right now. They are networking, searching, buying and selling, and socialising. In fact, did you know there are now more people on Facebook than there are on Google, with Twitter not that far behind. So what does that mean for...